The Gatorade sports science booth aims to educate consumers on the importance of hydration while making it a fun, effective, and relevant. It is used across different sports event including marathons, triathlons, sports leagues, tournaments, and campus tours.

It comes with two activities, and one of it is the Gatorade Hydration App. Participants will answer 5 questions, and must get at least 3 correct answers to win a cold Gatorade bottle and bag tag.

The other activity is a Gatorade bottle-shaped puzzle game that contains the different elements in a Gatorade such as electrolytes, sugar, and carbohydrates. Participants must form the Gatorade bottle under 3 minutes to win a Gatorade squeeze bottle.

CREDITS:

Client: Gatorade

Agency: Mindshare

Activation Agency: Big Joe Inc.

Director: Ton Gatmaitan

Manager: Marcia Guillermo

Executive: Ria Mangua